An interesting event at the Berlin Transmediale this year is a conference lecture titled Becoming Data-Point, which will discuss how corporations gather data not so much about subjects or people as about assemblages of measurable data. In Our concern about personal privacy are not longer as relevant as the concern about being treated as ‘data points‘ instead of individuals.
“Where once marketers, demographers, and statisticians crunched demographics, psychographics, clusters, and profiles, big data gurus now proffer just one unit of analysis: the data-point. Ironically, as digital rights groups, privacy advocates, and consumer groups bemoan the loss of personal privacy and ubiquitous surveillance by corporations and the state, a vigorous post-ID information landscape has begun to emerge”
Lost. Found. L@st. 