An article that is perhaps a bit extreme in its tone but an important idea nevertheless:

“What could be more beautiful, irresistible or dangerous than our own name? Forget scents wafting from packages and promises of zen moments. Personalization might be the most powerful weapon at a food advertiser’s disposal.

According to psychologists, humans are unconsciously attracted to things that remind us of ourselves. It’s called “implicit egotism.””

http://www.survivaloftherealist.com/personalized-ads/

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